While public relations covers a lot of ground, the ultimate goal is to get other people thinking and saying good things about your brand. Ranging from journalists and publications to members of your own community, an “outsider’s” positive opinion carries a lot of weight in the mind of the public. But how do you DO that?
You hire an expert. Like me.
And I Write | PR & Content is ready to take on some of the areas that you may not be able to handle with existing staff – or you want to free them up to do other projects. Either way I can be an asset to your team, implementing the following tactics and others.
Media Relations
Building relationships with journalists and publications who already connect with the people you want to reach increases your chance of effective mentions in the media.
Working with an established public relations professional helps your brand reach the journalists, TV & radio personalities, podcasters, and publishers that align with your messaging. I have the connections and know how – you bring the product. And I Write | PR & Content can help design and host press trips, arrange journalist visits in-destination, set up desk-side meetings with regional media, or give a second opinion on an influencer asking to collaborate – I am here to help your team at whatever depth you need.
Story Pitching
No wants to write a story that’s been told a thousand times. Finding unique angles that align with desired messaging and current trends gets writers excited about covering you.
And I Write | PR & Content has a knack for connecting dots and finding the common thread between ideas. I actively seek out the needs of journalists and tie them into your destination or brand for inclusion in articles, segments, or roundups. This tactic can be a long-game, but consistency builds credibility for your brand and builds awareness in the media industry.
Market Activations
A journalist visiting and writing about your destination is ideal, but when it won’t work, let And I Write | PR & Content help you bring your destination to the journalists and residents in your target market.
Before fully committing to host a group of press in your destination (with all the planning and expenses along with them), And I Write | PR & Content can find ways to bring elements of your region directly to your target audiences. From sponsoring an on-brand event to having a local press mingler/experience, the possibilities are endless – and you get to suss out who you want to visit for that press trip in person!
Representation at PR Conferences and Events
Attending conferences to represent your destination can be enormously time consuming and exhausting. Send a knowledgable representative who knows your destination well enough to pitch on your behalf.
Media missions and conferences can take a toll on your staff. The speed dating-style meetings, the mingling, the peopling – not to mention the time away from the office and work piling up! Having a seasoned partner who can take that load off your hands in specialty areas like PR or international sales can be a real sanity saver. With extensive experience in both selling and guiding destinations through these processes, And I Write | PR & Content is a great choice to bring on as your representative.
Media outreach, unique story angles, and memorable campaigns can help spread the word about your brand to qualified audiences. And I Write | PR & Content would love to help you level up!
And I Write | PR & Content 