If you didn’t catch it, And I Write | PR & Content plays on my name, Andi. My background has been a bit unconventional, but it’s lent itself to many opportunities I wouldn’t have otherwise had.
At a glance: I spent four years in Japan, had several solo photography exhibitions, oversaw programs for a historic theatre, an art gallery, and a state-wide documentary and several film festivals. I raised three kids. Owned and ran two small businesses. Casually made my way into the world of tourism. Dove into developing new ideas and focuses for my destination. Was asked to author a book. Fell in love with public relations. Tried the agency life. Struck off to form my own business. Oh… and I write!
The work I do is driven by a passion for helping destinations and their partners solve problems and grow the impact made in their communites.
Andi Jaspersen, CDME
Highlights and Examples of Work:
Destination Organization Work Experience
- Certified Destination Management Executive (CDME) accreditation from Destinations International
- Experience and Marketing Manager for Visit Cheyenne (WY)
- Domestic and international group tour/motor coach sales
- Content creation, public relations, and social media
- Community partner experience development
Public Relations and Content Creation
- Author of 100 Things to do in Cheyenne Before You Die (Reedy Press)
- Public Relations & Content Director – Relic Agency
- Primary clients included: Visit Modesto (CA), Visit Afton WY, Utah’s Canyon Country, Dinosaurland (UT), and Ruby’s Inn – Bryce Canyon (UT), Discover Davis (UT), among others
- Freelance Copywriting Examples
- Elope Telluride – Contracted writing
- Visit Cheyenne – Blogs
- Visit Modesto – Scripting
Consultation and Project Execution
- Project manager for establishing the initial Hell on Wheels Chuck Wagon Dinner & Rodeo series
- Designed initial Old West Holiday‘s overall visual concept and built indoor and outdoor immersive elements
- Developed and oversaw first Live Fire Wyoming farm-to-table banquet
- Reimagined local programs, such as rentals of the Historic Atlas Theatre, the Re-Ride Bike Rentals program, and built the Ticket to the Arts program
- Organized state-wide documentary shoot as Associate Producer for Wyoming Community Media and ran logistics for the Whistle Stop FILM Festival
A tourism podcast host, too?
Produced in partnership with the Destination Marketing Podcast Network, Andi Jaspersen hosts The Tourism Teacher (Season 1). The show is ideal for newcomers to the travel industry and their vendors. Erase the mystery of the inner workings and acronyms of tourism, allowing listeners to get caught up to speed – fast! Take your seats, open your notebooks, and get ready to become the industry’s next tourism expert.
The BEST
I just came across this podcast and it has been SO beneficial already! Definitely the best tourism podcast out there, with the most specific and accurate information! I’ve learned so much, and have already put my knowledge to use in my current DMO tourism position! Thank you for making this podcast, ILY ✨✨💕 YAY TOURISM GIRLIES 🔥🔥
— savvycake
You’re amazing!!
Great job!! Will most certainly be helpful to new industry professionals!
— Kathryn B.
And I Write | PR & Content 